If you are entertaining the idea of opening a gallery or craft store, you have already taken the first step by reading this web site.
Georgia has strong background in the art industry as a successful artist, a previous owner of five galleries, a sought-after instructor, an effective motivational speaker and a supportive and beneficial agent and consultant.
How can she help you? Georgia will help you focus on establishing a comprehensive management and creative marketing plan. She will give you the tools to help you network effectively. She will, in two words … help you!
Using her well-developed interpersonal skills and keen sense of business, Georgia has accumulated years of experience and information on how to establish and run an art gallery as a successful business.
- Designing a creative layout and design of your location
- Choosing innovative wall colour to enhance your art
- Negotiating with local trades i.e. lighting, carpet, painters
- Choosing the best floor treatment, lighting
- Organizing computer systems
- Hiring and training personnel
- Helping design logo and signage
- Organizing inventory control
- Setting up wholesale accounts
- Developing a solid business plan
- Designing monthly creative, newsletters
- Developing successful marketing and promotion plans, including web design, print and other media ads.
- Negotiating with artists
Survival Tip!
Pick up designer magazines and take notice of wall colours and types of paintings being hung. This will give you an idea of what your clients want in their homes. Let the designers do the home work as to what will sell.